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About

People at the centre
of operational AI.

Built in Australia, for operations that can't afford to guess.

Our story

Xpertly sits at the nexus of AI, people and operational excellence. It lets people put AI to work in a live operation, and deliver operational excellence with it.

That benefits everyone: employees, organisations and their customers.

We believe people are central to this model. That doesn't mean roles stand still. They will evolve, and we are pioneering a new way to operate.

Founder

Ayman Eldemallawy

Founder & CEO

More than 25 years building and operating business systems for some of the world's largest enterprises, and a keen interest in where AI, people and operational excellence meet.

  • BE (Telecommunications), University of Sydney
  • Master of Business Psychology with distinction, University of Newcastle
How we work

Plain claims. Deployed proof. Your team builds.

Plain claims

We say what Xpertly does today, in words a reviewer can check.

Deployed proof

In production in regulated Australian sectors.

Your team builds

We train your team on Xpertly; your team designs your business services.

ISO 27001 under way.

Who we are

Organically grown.

Xpertly is organically grown, so we do the right things for the right reasons. We're here to put operational AI within reach of every operation, not just the largest.

We grow by word of mouth. If Xpertly has earned it, refer a friend and help the community grow.

What that means for you

  • Your team designs your business services.
  • Your data and your ontology stay yours.